Course Topics

Finding the Funding Course Topics Include:

Crafting a Fundraising Operating Plan

Identifying actions every development office should take
Analyzing your history, competition and opportunities
Recognizing current contribution trends
Using giving pyramids as a tool for making projections
Developing a three-year action plan

Using marketing to enhance your fundraising

Writing a compelling case statement
Positioning your programs
Reaching new audiences

Raising Funds from Foundations

Identifying your best prospects
Creating a fool-proof schedule for meeting deadlines
Determining your strategic approach
Writing a letter of inquiry that gets noticed
Developing a persuasive proposal: cover letter, executive summary, statement of need, project description, evaluation, conclusion
Crafting a budget

Soliciting major gifts from individuals

Creating a communications plan
Organizing your cultivation and solicitation strategy
Identifying prospects
Getting the meeting
Asking for the gift
How to follow up

Using new media to enhance your fundraising

Defining new media terms
Integrating new media into your fundraising programs
Using new media to enhance donor relations and attract new audiences

Employing research to find donors and prospects

Understanding why we do research
Identifying the attributes that make a good donor
Determining how and where to find prospects
Learning how to conduct donor and prospect research
Turning research into successful strategies to raise more money